History of Wix Website Builder History and Its Current Market Position

In the fast-evolving world of website development, Wix has emerged as one of the most popular and user-friendly platforms globally. From its humble beginnings to becoming a dominant force in the no-code website builder space, the Wix website builder history is both fascinating and inspiring.

Wix website builder history

Wix was founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan in Tel Aviv, Israel. The idea was born out of frustration when the founders tried to build a website for another startup and realized that creating a professional site without technical skills was surprisingly difficult.

Their goal was simple: empower anyone—regardless of coding experience—to build a beautiful, functional website. This vision laid the foundation for Wix’s drag-and-drop website builder.

Early Growth and Key Milestones

From the beginning, Wix focused on simplicity and design. In 2007, it launched its first version built on Adobe Flash, which quickly attracted users looking for easy-to-build websites.

However, the real game-changer came in 2012, when Wix made a strategic pivot from Flash to HTML5. This move aligned with modern web standards and significantly improved performance across devices.

Some key milestones include:

• 2013: Wix went public on NASDAQ under the ticker symbol WIX, raising $127 million in its IPO.

• 2016: Wix launched Wix ADI (Artificial Design Intelligence), making site creation even faster and smarter.

• 2017–2020: The company added advanced tools like Wix Code (now Velo by Wix), a full-stack development platform for custom functionality.

• 2021: Partnered with major platforms like Facebook and Google to integrate business and marketing tools directly into the builder.

Features that Set Wix Apart

Wix differentiates itself with a powerful suite of tools:

• Drag-and-drop editor for complete design freedom.

• Wix App Market, featuring hundreds of third-party integrations.

• Built-in SEO tools to help users rank higher on search engines.

• eCommerce capabilities, supporting thousands of online stores globally.

• AI-powered tools like Wix ADI for instant site generation.

These features contribute to making Wix a go-to platform for small business owners, entrepreneurs, creatives, and even large enterprises.

Current Market Position

As of 2025, Wix hosts over 250 million websites globally and operates in more than 190 countries. According to Statista, Wix had over 240 million registered users as of 2023, with millions actively subscribing to premium plans.

Wix competes directly with other major platforms like WordPress.com, Squarespace, and Shopify. However, its unique combination of flexibility, ease of use, and built-in marketing tools has cemented its position as one of the leading website builders globally.

Recent market reports, such as those from Gartner and TechRadar, rank Wix among the top choices for both beginners and professionals due to its balance of simplicity and power.

Financial Performance

Wix’s revenue has shown consistent growth, with $1.5 billion in revenue in 2023. The platform has steadily increased its focus on providing business solutions, positioning itself as more than just a website builder. Its services now include CRM tools, appointment booking, email marketing, and more—targeting small to mid-sized businesses with a comprehensive digital toolbox.

Conclusion

The Wix website builder history is a testament to how innovation, user-centric design, and adaptability can turn a startup into a global tech powerhouse. With continuous improvements, strategic partnerships, and a focus on user experience, Wix remains a dominant force in the web development landscape.

Whether you’re launching a blog, a business, or a full-scale online store, Wix continues to offer one of the most accessible and powerful platforms to build your digital presence.