Wix Stores Advanced Setup: Discounts, Checkout Flows, and Automation Tricks

Naveen Garg
May 28
3 min read

Wix Stores is a powerful platform for building a modern eCommerce business. But beyond just listing products, there’s a suite of advanced tools and workflows that can transform your store into a highly optimized sales engine. In this guide, we’ll walk through how to leverage Wix Stores advanced setup to create strategic discounts, improve your checkout flow, and implement automation that saves time and drives revenue.

1. Wix Stores Advanced Setup

Offering discounts is a proven tactic to drive sales — but when done right, it’s also a powerful way to increase customer loyalty and average order value.

Types of Discounts You Can Create:

Automatic Discounts: Apply a discount automatically at checkout when customers meet specific conditions (e.g. “Spend $100, get 15% off”).
Coupon Codes: Great for email campaigns or social media promotions.
BOGO (Buy One Get One): Drive volume-based sales.

How to Set Up:

Go to your Wix dashboard.
Navigate to Marketing & SEO > Coupons.
Choose your discount type and configure usage rules.

👉 Official Wix Discount Setup Guide

Pro Tip: Use urgency tactics like countdown timers or "limited-time offers" to encourage faster purchases.

2. Customizing the Checkout Flow

The checkout experience can make or break a sale. Wix allows for some powerful enhancements to reduce cart abandonment and improve conversion rates.

Key Customizations:

Multi-Step Checkout: Break the process into clear steps (shipping, payment, confirmation).
Custom Fields: Collect extra information like order notes, tax ID, or delivery preferences.
Guest Checkout: Allow users to buy without creating an account, reducing friction.

Steps to Customize Checkout:

In the Wix Editor, go to Wix Stores > Settings > Checkout.
Enable guest checkout, adjust form fields, and tailor confirmation messages.

👉 Wix Checkout Customization Docs

Bonus: Use Velo by Wix to introduce conditional logic, advanced validations, or integrate third-party checkout systems like Stripe or PayPal.

3. Post-Sale Automation That Scales

Wix’s built-in automation tools allow you to trigger actions after a sale, helping you streamline communication and build stronger customer relationships.

Useful Automation Workflows:

Abandoned Cart Emails: Send a reminder with a coupon code to reclaim missed sales.
Post-Purchase Thank You Email: Express gratitude and upsell related items.
Loyalty Campaigns: After 3 purchases, trigger a “VIP customer” email with a discount.

How to Set Up Automations:

Go to Automations in your Wix dashboard.
Choose a trigger (e.g., order placed, cart abandoned).
Set an action (e.g., send email, update contact label, notify team).

Power Tip: Connect your automations with Wix Ascend or external tools like Mailchimp or Zapier for even more flexibility.

4. Real-World Example

A handmade jewelry store on Wix set up the following:

10% off on first purchase (automatic discount)
Guest checkout with saved payment methods
Post-purchase email asking for a product review
Loyalty label after 3 orders, triggering a personalized thank-you and coupon

This workflow helped them increase repeat purchases by 28% over six months.

Final Thoughts

Mastering your Wix Stores advanced setup is the key to turning a basic eCommerce site into a sales-driven platform. From smarter discounts and frictionless checkout to automated post-sale interactions, these tactics will help you maximize both revenue and customer satisfaction.

By using the right tools inside Wix and integrating with third-party services where needed, you can scale your store faster and create a seamless experience that keeps customers coming back.